Print" Crime Prevention Publicity Campaigns by Emmanuel Barthe Introduction Developing innovative efforts to reduce crime and social disorder is an integral part of modern police work. Police agencies that undertake such interventions should consider advertising their work and ideas. Departments can help remove crime opportunities by teaching and encouraging the public to adopt better self-protection measures, or they can warn offenders of increased police vigilance or improved police practices.
Marketing Elements developed and implemented a public relations campaign, on behalf of Crime Stoppers Australia, to raise awareness of graffiti vandalism in residential, business and public areas in New South Wales NSW. The goal of the campaign was to reduce graffiti crime through prevention and awareness.
A three pronged strategy was developed, targeting year olds, homeowners and councils. The method used included police and ex-graffiti artist visits to schools, localised media kits aimed at homeowners and information kits to councils. The campaign ran from September through March The program proved to be extremely successful with media coverage in print, television and radio.
Requests for other school visits came into the Crime Stoppers unit. Students were surveyed post police visit and the majority agreed that graffiti was an illegal form of art.
Crime Stoppers is a community-based program which encourages the public to share information on unsolved crimes or suspicious or unusual behaviour. Police research found graffiti vandalism was on the rise with many teenagers not aware of the difference between legal street art and illegal graffiti.
Statistics also supported that graffiti vandalism usually led to more serious crimes.
There is also a social cost associated with graffiti which is difficult to gauge. Most people reporting graffiti feel anger, shock and fear, and sadly, each year, families and communities have young people accidentally killed while engaging in vandalism on a moving train or on property in a rail corridor.
Graffiti offenders are usually aged between 12 and 25 years and are predominantly male with only five percent female. In NSW, all unauthorised graffiti is a criminal offence.
Many illegal graffiti artists thrive on seeing their work, so the best defence is prevention and reporting to ensure it is removed promptly. Education and awareness were necessary in order to deter young graffiti artists and the inclusion of a commercial graffiti artist was essential in reaching this audience.
Public relations was also the ideal choice to capture the attention of a large community group — homeowners. The campaign, themed Be Graffiti Smart, allowed a series of documents, educating homeowners, to be publicised to this larger audience.
There were two main sources of research — Crime Stoppers research and an online survey. Research by Crime Stoppers showed people get involved in graffiti mainly to rebel. They also have a desire to be recognised, to be part of a group, do it as a dare, because they are bored, to make a statement, get back at someone, compete with other taggers, to annoy someone or to simply vandalise property.
There was also a known link between graffiti vandalism and more serious crime. Crime Stoppers devised a list of LAC based on high graffiti incidents in order to target specific areas.
Marketing Elements commissioned an online survey, conducted by Pure Profile with participants from NSW aged years. The Graffiti campaign had three key target markets.
Youth — students aged years Community — homeowners Councils — community liaison officers Youth aged between years were the main graffiti offenders.
The school backdrop provided the ideal opportunity to reach the major offenders within that age group. We needed to counteract the lure of the adrenalin that comes with illegal graffiti with facts and figures they can relate to as well as realistic consequences offenders will face.
Homeowners were targeted, appealing to their need for safety in their area, encouraging them to take prevention measures and report the crime.For example, if we know that elderly women living alone have a greater fear of crime, police should seek greater campaign efficiency by addressing this group more directlyPolice in England reported that only 29 percent of residents had heard about an anti-burglary initiative they conductedIn this case, it is clear that the publicity .
Why Violent Crime Increased. Rising violence in the US for and is well documented by the FBI and Gallup, Crime in America. Fear of crime (per Gallup) is also at an all-time high.
Newspaper headline: U.S. sees biggest single-year jump in violent crime in 25 years.
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Guccifer 2 0 is NOT linked to GRU/FSB Crime in Chicago has been tracked by the Chicago Police an analysis of crime and time in anti crime campaign . Media Campaigns & Crime Prevention: A Review of the Literature Working Paper # April Unlike the anti-crime campaigns, these campaign and Barry Poyner’s meta-analysis of crime prevention campaigns.
Yanda is a type of anti-crime campaign in which the three agencies of criminal justice (the public security bureau [PSB], the procuratorate and the courts) come together for a specified period of time in an all-out attack on crime.
(For further background and analysis on CICIG, see the Justice Initiative report, Against the Odds: CICIG in Guatemala.) Grave Crimes Cases CICIG has been important for the prosecution of grave crimes cases in Guatemala in at least three ways, even though such crimes are not part of its core mandate.