Key themes 20 April - Post by: The FCA has confirmed it intends to continue to embed the Senior Managers and Certification Regime into its supervisory approach and processes.
Since there aren't any FCA shareholders yet, Fiat stock took the brunt of investor anguish. What nobody is saying is that the new plan is impossible; Marchionne presented a plan they called impossible in and then proceeded to deliver on most of his forecasts.
The debt is troublesome but the investments are necessary to support the much-needed new vehicles, drivetrains and factories to give the company its largest overhaul in a long time. Among the FCA brands, Maserati is predicted to enjoy the highest percentage of growth. Even pessimistic analysts see Maserati doubling its sales this year.
With the addition of the Levant SUV and the Alfieri coupe and roadster, the target should be easy to hit. He is is starting with three cars, the new 4C, the MiTo, which has been tweaked but has not received a serious sheet metal makeover since its introduction inand the Giulietta, a model that got a light refresh this year.
While the expected spin-off of Alfa into a separate division was not part of the new plan, the investments and new autonomy will make Alfa close to an independent brand. Luca Cordera di Montezemolo has it easy: Ferrari is capping sales at 7, cars per year to maintain exclusivity and pricing so there is already more demand than there is supply.
Closer to home, Jeep is seen as the Chrysler Group brand with the most worldwide growth potential. Now that China production is a done deal Jeep is most likely well on its way to major growth. The addition of new, smaller models should boost international sales while the the Grand Wagoneer adds incremental sales in North America.
Rather than taking on the Expedition, Tahoe or Yukon, the Grand Wagoneer will extend Jeep's reach into the premium market. Marchionne says it will be designed and priced to compete with vehicles like Land Rover though a more likely target would be Cadillac's Escalade.
Growth of both Ram and Fiat Professional brands depends largely on growth in world economies and demand for light commercial vehicles. The fact that GM is willing to send new customers to Ram by raising prices and cutting incentives is a bonus. Short-term profits are nice, but GM is playing a fool's game with its future as a fair percentage of those lost buyers won't be returning and will give their upgrade business to Ram.
Fiat soldStradas last year, making it the best-selling Fiat Professional vehicle.
This is the reason for the planned addition of a mid-size pickup to the Fiat Professional line: Early Ram ProMaster sales should not be worrisome; almost all of the Sprinters in the van's first days on the U.
Individual sales were very slow, beginning with nonexistent and growing to negligible until DaimlerChrysler and then Daimler AG got their distribution plans worked out and customers were ready to accept a nontraditional-style van.
Look for things to pick up as the new Transit replaces the Ford E-Series and Eurovan styling becomes the norm. It will be interesting to see if GM spends the money to develop a successor to the G-series Express and Savanna vans or simply goes shopping for a replacement.
The ProMaster City will be entering a segment that is already becoming crowded and is already dominated by the Ford Transit Connect. If, for once, FCA can put a decent engine under the hood from the beginning, it would have an advantage over the NV, which does okay in city driving but struggles at highway speeds.
In most recent sales month, nearly four of every five Chrysler Group vehicles sold was a crossover, SUV, or truck. While this is profitable, it leaves the company vulnerable to changing consumer buying, such as those driven by a spike in fuel prices. It also makes it more difficult to achieve CAFE standards.
In addition, the new mid-size and full-size crossovers, and their PHEV hybrid versions, will be fresh draws for Chrysler, transforming the brand into an almost full-line brand.
Proper pricing is also going to make or break the Chryslerbut now that it will be competing with the new Impala, it will need more than a facelift.
In its new market segment, the is also up against the Ford Taurus, which outsold the by over 10, units last year, even after factoring out sales of the Police Interceptor sedan. Speaking of hefty budgets, Chrysler needs to be weaned off high incentives if Marchionne hopes to hit his profit goals.
Though Chrysler Group's average incentive spending over the past year is lower than GM, Ford or Mercedes-Benz, Chrysler brand spending is the highest of any Detroit brand and second only to Infiniti among all brands.
Chrysler also had the highest discounts of any brand. Jeep, on the other hand, had the lowest incentives and offered the least discounting of any Detroit brand. The new is going to have to be compelling because it, too, will be entering a very competitive market. It will go head-to-head with the Ford Focus, Chevy Cruze, Toyota Corolla, and Honda Civic, so best-in-class, including the price, has to be the benchmark.
Based on the numbers in the presentation, it looks like Dodge is a shoo-in, needing only to achieve 0. With that figure, Dodge brand sales need to grow Adding in the Canadian sales that were omitted from the Dodge presentation brings the total to , but the goal is still growth of Chrysler has made a number of valid excuses, but the fact remains the base Dart is still not competitively priced in a price-sensitive segment.
The Journey has got to be one of the most under-appreciated models in the Chrysler line. Rolling SRT back into Dodge was a good move: One of the big downsides of the loss of the Avenger is the loss of fleet volume.Well, it's that time again: In a string of investor presentations, FCA unveiled plans for the next half-decade of cars, self-driving technology, environmental initiatives and other business dealings.
The business plan update also indicates that will see the introduction of a new family of small and medium engines from FCA. New hybrid vehicles will also be part of the future FCA lineup. The Financial Conduct Authority (FCA) has published its Risk Outlook and Business Plan The Risk Outlook sets out the FCA’s approach to assessing conduct risks within financial services.
Business Plan Update FCA PERFORMANCE TO PLAN All-in-all a stronger capital structure. Decisive and flexible in reacting to market trends. and New York (NYSE) exchanges 5-Year Business Plan (May ‘14) •Executing premium strategy •Transition away from mass market.
/18 Business Plan priorities and strategic framework April Planning ahead: the FCA's /18 Business Plan priorities and strategic framework April 1. Introduction. The FCA's latest. Business Plan. demonstrates a commitment to pushing forward on both existing.
The FCA has just published its latest Business Plan, along with its new Mission which sets out the framework for its strategic decisions. For the first time, the Business Plan is accompanied by a Sector Views document covering all the markets the FCA regulates putting its priorities into context by.