Its everyman appeal and hearty simplicity would seem to make it a natural choice for restaurateurs looking to cash in on its popularity -- but operating these establishments is not for the faint of heart. Behind the unassuming dish lurks an ongoing struggle among shop owners to outdo themselves and their competition. Distinctive Touches Small business fish and chip shop owners, in order to stay competitive in a fast-casual world full of dominant chains, need some way to stand out -- not only from other eating establishments, but from the fish and chip niche at large.
But by breaking the marketing process down into steps, creating a marketing plan and executing on it, you can gradually increase the number of customers coming into your Fish and Chip shop. The process is quite similar for Take Away Pizza, Chicken and Chips, and some of it extends to take away Indian and Chinese restaurants as well.
It provides a focus for Google, allows you to create the story about your shop, showcase great photos and serve as a base for remarketing and building your email list.
It also allows you to take orders online without paying commission. The podcasts are designed for busy restaurant owners. If you download to your phone, you can listen to them on the way to and from work. First, you need to identify your customers. If you are in a local neighbourhood, you will find very little tourists to market to.
When targeting local customers, you can afford to spend a little more time and money to attract a Fish and Chip shop customer, because their Average Annual Spend is usual higher.
Also have a hook to tempt people away from their previous regular Fish and Chip shop. Second, set up a functional website that shows off your shop, menu and opening hours.
Customers are so used to searching for information on the internet on their phones, it is important that they find your Fish and Chip Shop and know what you serve. Next, try to capture customer details. Grab business cards, run a printed out survey with a monthly prize. This works well as customers usually wait 10 minutes in the shop for their food, so grab some feedback and their details so that you can market to them.
Sending emails or an sms on quiet nights just before mealtimes can work well. The special offers should be targeted around your quiet nights. What would it take to encourage people to order on your quiet nights? Experiment with different offers.
Use promotions to make up for quiet times or increase their order value. For targeting tourists, things like Google Places, tourist guides and marketing alliances can work well.
You will need to do a traffic analysis — where do people walk or drive? Is it right by your shop, or are you tucked away out of sight?
Do you need a map to let people know where you are, as well as what your exciting deal or unique selling proposition is? Something quick and simple to get them through the door. What is it that you are selling? Or is it a quick meal in front of the sea?
Do you offer fried Mars Bars, or friendly service? What other complementary products do you have to offer? Is the fish freshly caught by local fishermen?
What price do you charge? This needs to be linked in with your target market. Are they rich tourists? Remember that price can also be a sign of quality, people may pay more if you differentiate with the type and cleanliness of the oil you are using, or the range and freshness of the fish.
There are a range of strategies around promotion, advertising, public relations, personal selling and sales promotions. Do you offer Cheap Tuesday deals? Do you run leaflet drops? This is an interesting part of the marketing mix. Home delivery makes a big difference, because not only are you selling food, you are selling convenience.
Of course there are the problems associated with delivery, but it can make a big difference in the price you can charge. Set a minimum order above your average sale, or create a family pack.
Both can be great ways to increase the average spend. Even the convenience of online ordering where the customer picks up the food can make the difference between whether a customer buys from you or someone else.
Fried Mars Bar Adding different products into the mix can offer a useful point of difference between your business and the other local take aways shops.Aug 09, · Looking for a sample business plan for a fish & chip shop, does anybody have one they can send me?
Marketing a Fish and Chip shop can be difficult. But by breaking the marketing process down into steps, creating a marketing plan and executing on it, you can gradually increase the number of customers coming into your Fish and Chip shop.
A shoddy business plan is a major misstep for a startup fish and chips restaurant. Even though it takes time to write a high quality plan, there are a lot of arguments why your company can't succeed without an effective business plan. Home > Blog > How to Start Up a Fish and Chip Shop alphabetnyc.com is a Business to Business (B2B) website and all transactions are covered by our B2B Terms & Conditions.
More details can be found in the Buying From Us section of this website. Fish and Chip Shop Marketing – Tips to find More Customers Published on March 19th, by Marketing 4 Restaurants Marketing a Fish and Chip shop can be difficult.
Our Fish and Chip Restaurant SWOT Analysis will provide you with the comprehensive documentation that you will need in order to determine the strengths, weaknesses, opportunities, and threats that your business will face as your develop or expand your business operations.
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