Starbucks Strategic Audit Introduction Today, the global financial situation is far from ideal as economies are recovering from the effects of the recent recession. For this reason, it is imperative for one to begin their day with a sip of coffee to handle the problems brought about by the tough economic times.
New employees get 25 hours of in-store training, themselves in information about coffee and how to meet, greet and serve customers. Full health-care benefits medical, dental, vision and alternative services are offered to all employees, including part-timers who work at least hours per calendar quarter.
The EAP is available to all employees. Another company survey found that the top two reasons why people work for Starbucks are "the opportunity to work with an enthusiastic team" and "to work in a place where I feel I have value.
This apron worn by employees, who have completed the coffee master course which educates employees in coffee toasting, growing regions, roasting and purchasing. It is a global coffee brand built upon a reputation for fine products and services.
It has almost cafes in almost 40 countries. The company is a respected employer that values its workforce. Starbucks is a global organization with more than One of the strongest franchises in the world with more than licenses shops in the world.
Starbucks is known for providing superior products and services. Have a consistent high quality of service. Outlets positioned in high street locations, malls, within other businesses areas like offices building.
Wi-Fi Internet service in all of Starbucks retails. The process of preparing the product does not need highly sophisticated technology.
They have limited number of strong competitors. They have high market share and market growth. Welcome all questions, comments and feedback where customers could send it by email, sms or just inform it in Starbucks retails.
Have a Starbucks Workers Union which helps employees to inform their thoughts to management.
However, they remain vulnerable to the possibility that their innovation may falter over time. The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market.
It is often argued that they need to look for a portfolio of countries, in order to spread business risk. The organization is depen on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise.
Too focus on US domestic market. Because of its perfectness of employees service, some employees complaints about the management which push them to always be perfect. That is why they make Starbucks Workers Union. New products and services that can be retailed in their cafes, such as Fair Trade products.
The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge.
Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.
The potential employees are educated people which make it easier to train them. Customer is not price sensitive.We also believe our Starbucks Global Responsibility strategy, commitments related to ethically sourcing high-quality coffee, contributing positively to the communities we do business in and being an employer of choice are contributors to our objective.
Starbucks SWOT analysis Strengths. 1. Starbucks 4 P's What is their Marketing Strategy? Internal Growth Strategy BCG Matrix The Indian Dilemma Strategic Audit for Starbucks George Kapataies Mira Salameh Claudie Salameh Amr Basher Basem Mohammad What are Starbucks opportunities and what are the threats?
Internal Environment Financial Status Starbucks Main concern was to open in the main cities. Biography Ed Adler is a Partner at Finsbury, where he represents clients in traditional and digital media, marketing, financial and professional services, entertainment, and tech.
Ed has expertise in all aspects of corporate communications including reputation management, brand building, CEO advisory, crisis, internal, and financial communications.
Sep 19, · In addition, Starbucks is opening up express stores which essentially function as walk-thrus in New York, Boston, and Seattle. This strategy is . Starbucks Corporation is the largest coffee house in the world and it is a very profitable organization. It is a global coffee brand which provides different, creative products and fine services.
Strategic Alternatives & Recommended Strategy Research shows Starbucks is ahead of the curve in leading the industry with innovation & product implementation/design Put its focus on improving employees' lives at work & home.